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5 reasons why you should review your business before the end of the year

By Natasha Johnson

November 17, 2020

business audit, celebrant business, celebrant business audit

I know that the words ‘review your business,’ are unlikely to inspire a happy dance or little jig from you. If anything, it’s probably more likely to cause you to break out in a yawn or do an eye roll. I hear you!  

But the fact of the matter is that reviewing your business is a **HUGE** part of running your business. It’s what all grown-up, head-screwed on business owners should be doing at some point with their business, in order to really know what’s going on with their business.

With the year that we’ve had, you might be thinking ‘what’s the point of reviewing my business, I’ve had no business!’ Or other thoughts along these lines.

You may be feeling all up in the air and full of uncertainty about your business. You may feel a bit hopeless and helpless. You might feel unsure about certain aspects of your business. 

And so for all of these reasons, you should take the time to review your business and go through it with a fine-tooth comb. It can help to ground you, and help you look more clearly at the bigger picture and what lies ahead.

Why you should review your celebrant business


And here are some other reasons why too.

  1. ✅  To see where changes need to be made
Going through all aspects of your business from your marketing to your bookings, will help you understand what’s been going on in your business this year (pandemic aside) and will help you to make changes going forward if you need to. How can you know what your next steps are if you don’t look at your current situation?

  1. ✅ To get a good overview of your finances and earning potential
Whether you do it at the end of the year, or at the end of another time period, you should review your business finances. To have a clear picture of what you’ve made, what you’ve lost and if you have any profits. It’s also important to review your finances beyond preparing your accounts and tax returns but also in terms of your financial and money mindset. 

This will help you to think about your pricing, your money mindset, whether it’s a poor or rich one, and whether you need to make any changes going forward. Reviewing your finances might also inspire you to put into action other business measures like additional elements to what you offer, new packages, price increases etc.

  1. ✅ To better understand your business year
How did all your social media campaigns/posts fair? How did your blog posts do in bringing traffic to your website? Did the Facebook ad you ran bring you any bookings? Are the directory listings you’re paying for paying for themselves? How many enquiries did you get? How many enquiries did you let go without proper closure? 

To really know how all aspects of your celebrant business are doing, you need to review them. Having a feeling about how you’re doing, isn’t the same as actually knowing. You do need to spend a bit of time totting things up, calculating things, and charting progress to really know how you’re doing. Fact!

  1. ✅ To check that your business is moving in the direction you want it to
How many times have you set a goal in your business but then not actually followed through with your goal-setting or tracked your goal to actually see that you achieved it? If for example, one of your goals is to grow your Instagram followers within a certain time frame, have you actually checked the outcome of this goal? This is why you need to review your business practices, to keep yourself accountable to your goals and to check that your business is moving in the direction that you want it to.

  1. ✅  To create new business goals and plans for 2021
And lastly, another good reason to review your business before the end of the year, is to be able to make new plans for next year. How can you say what you want to accomplish in 2021 without knowing what you’ve accomplished in 2020?

And just for the record, reviewing your business does not need to be a boring, time-consuming, energy-zapping thing. It can actually be really fun, motivational and inspiring.


Let us help you get your 2021 into shape


Why not come and join Claire and I as we lead two back-to-back review and planning webinars to help celebrants get their shizzle together for 2021. In December, Claire is going to hold an interactive webinar.

🏆 She’ll help you to break down your year and work out what things you need to work on, let go of or do more of in your celebrant biz. 

🏆 She’ll also help you to energetically unpack your year, draw a line in the sand and prepare yourself for 2021.

And then that’s where I come in! In my January webinar workshop, I’m going to be taking celebrants through an awesome interactive goal-setting workshop.

🏆 I'll help you to set some monthly and quarterly goals and have a big picture outlook for your business and self-care for 2021. We may still be living with Covid-19 in 2021, but we’ve got to make plans for our business, and perhaps even more so if we continue to be in the throes of a pandemic.

If you're not a member already, it will cost you just 15 Euros a month to join our awesome game-changing webinars, with access to these other 2021 workshops too and loads more resources.

Ready to join the Celebrants Collective and take your celebrant development to the next level? 
Come and join us here.

Are your ready to join the Celebrants Collective & supercharge your celebrant business?


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15E Monthly Plan
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160E Annual **SAVER** Plan

About the author 

Natasha Johnson

Natasha is the founder and co-director of awesomeness at the Celebrants Collective, with her business wife, Claire Bradford. When she's not overseeing celebrant development and supporting the hell out of their members, she can be found drinking fabulous Spanish wine, dancing to Beyoncé and hanging out on her veg patch, sometimes all at the same time. She lives in Malaga, Spain with her two favourite humans, three dogs, eight chickens and two giant African snails. (Don't ask!)

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